A majority of senior citizens who suffer from hearing loss choose to ignore treatment with hearing aids and are in denial about the negative effects of hearing loss, an American survey shows. They also over exaggerate how others will react if they wear hearing aids while at the same time underestimating others’ perception of untreated hearing loss. Unfortunately, they have forgotten about better quality of life ie communication and safety. Make an appointment with us for a hearing test to find out how we can help.